Over the years, Instagram has established a diversified user base. These users range from content creators to small business owners. Instagram consistently introduces new features that attract different users to its platform. When it was initiated, it was only a site for social networking for people, but due to its gaining popularity, many individuals extracted opportunities from the platform. Therefore, Instagram proposed two account types: a creator account and a business account.
Instagram Creator Account
This account type suits influencers who create content in different niches. This account allows influencers to develop unique content that can give them an identity in the influencer world through viral posts/videos. It revolves around building a social media community with your audience. Influencers can create content by doing paid collaborations and partnerships with brands. To achieve Instagram growth service, you need to make high-quality content that your audience can appreciate.
Instagram Business Account
The name of the account type speaks for itself as firms strive toward a successful Instagram business page. Whether you are a big brand or a small business, you should switch to an Instagram business account to use its multiple benefits.
Creator Account Features
You can monitor your performance in the Instagram creator account by going into the analytics tab, where you can oversee post performance and the audience of your account. Moreover, in this account type, you can filter messages into three categories: primary, general, and requests. In this way, you can segregate various messages as per their priority which shall improve the effectiveness of your communication. You can get hands-on with another cool feature where you can access all access to music which is great if you are thinking of creating some interactive Reels.
Business Account Features
The features of this account type are similar to that of a content creator account on Instagram. Businesses can schedule their posts in advance using third-party applications or through the Facebook suite. The prime time for posting is 12 and 9 pm, respectively. On weekends, the engagement rate is high, due to which many businesses try to post stories and photos to stay in the limelight. In the business account, you can take benefit from the call to action (CTA) feature, which includes tabs like “book now,” “shop now,” etc. Similarly, brands can run sponsored ads targeting different audiences and locations to attain more significant revenue. The traffic coming from sponsored ads is reflected upon the website.
Social Media Strategy
The account type merely depends on your social media strategy and objectives. There are only a few differences between the two account types. If you want to pursue your career as an influencer, then you shall make a content creator account. On the other hand, if you have a brand or a small-scale business, you can create an Instagram business account. Hence, social media strategy shall go hand in hand with the account type selection.